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Coming from Central Europe and not being a huge climbing or surfing fan it is perhaps not surprising I never heard of  Yvon Chouinard or Patagonia before. It was only a few years back I bumped into his bestselling book “Let my people go surfing”. I had to read it. It was love at a first sight.  What a joy to buy my first pair of shoes in Patagonia outlet while visiting Seattle some time later…

Discovering the Patagonia story was one of the first times I heard about people not having to come to work. About the people who are free to surf whenever the waves are right. Not when the shift is over. About the workers who manage themselves rather then somebody else managing them.

I highly recommend listening to what Yvon Chouinard has to say. There is loads wisdom not only on how to run a free business but also on how to co-exist with the Earth more sustainably. Enjoy the talk!

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